Easter helps highlight the vital healthcare services that community pharmacy provides to its communities

Easter helps highlight the vital healthcare services that community pharmacy provides to its communities

March 23, 2021

As Easter approaches alongside the anniversary of the first lockdown, we are grateful that this will be a different Easter to the last when every pharmacy was directed to open at short notice, jettisoning many people’s plans for a few days off (to recover and take a breath after the busiest time).

This year, with the gradual easing of restrictions, people across Surrey and Sussex will be considering their plans for the bank holidays. With this is mind, it is important to remind patients and residents that community pharmacy will remain open across Sussex and Surrey but may be operating under different opening times to usual. As with each of the yearly bank holidays, we will once again encourage people to plan ahead to make sure they don’t end up without the vital healthcare and medicines they need.

Starting this week, our Easter communications campaign will encourage contractors and partners to share our messages and manage patients’ expectations. These include:

An image from the Easter campaign

Seasonally themed social media assets like this one are available to community pharmacies to use in their own Easter communications. See Easter suggested social media tweets

  • encouraging people and patients to order repeat prescriptions so that they don’t run out over the bank holiday weekend;
  • highlighting that opening times of community pharmacy may vary to their normal opening hours over the period;
  • signposting to the NHS website and encouraging use of the NHS pharmacy finder as the best way to find up to date information on opening times;
  • reminding patients that pharmacy led Covid-19 vaccination services are continuing over the Easter period for those with an appointment.

We’d love to see as many contractors as possible get behind this campaign by using the assets provided. Please contact Sandra if you would like to add your logo to any of the assets and use them across your own communications channels. Logos can be sent as a PNG or JPEG file to lpc@communitypharmacyss.co.uk .

Taking part in this campaign is a great way to increase visibility of patient services and will also help us achieve our wider aims around funding and positioning by highlighting the vital healthcare services that community pharmacy provides to its communities.

We hope colleagues have a restful and peaceful Easter this year and enjoy some well-deserved time off.


More information

A collection of important pharmacy messages are to be used before and during the Easter period to help manage demand for pharmacy services and also help manage people’s expectations.




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