NHS England health promotion campaigns


An important part of the community pharmacy contractual framework is that pharmacies participate in up to six campaigns specified by NHS England per year.

At the start of 2020/21, PSNC and NHSE&I agreed that the campaigns would be suspended due to the COVID-19 pandemic. It has now been agreed that community pharmacies will need to participate in two health campaigns during the rest of 2020/21, the first of which will be the annual campaign which encourages eligible people to get vaccinated against flu.

This campaign will begin in early October with campaign resources being delivered to pharmacies at that time (further details on the campaign materials and delivery schedule will be published when they are available).

A second campaign, which will focus on the management of winter illnesses, is expected to take place in the New Year; further details will be provided on the timings of this campaign as soon as they are confirmed.


In 2019/20 all community pharmacy teams participated in the following campaigns, by ensuring that:

  • staff were aware of the key messages
  • appropriate materials were displayed for a least a month over the appropriate period.
1.        Mid-February to mid-March Help Us Help You Pharmacy campaign (formerly Stay Well Pharmacy) 
2.        Mid-May to mid-June Children’s oral health/Smile Month
3.        September Antimicrobial resistance
4.        October Stoptober
5.        November/December Help Us Help You main campaign (formerly Stay Well this Winter)
6.        January 2020 Alcohol

Additional campaigns may be sent out from other parties, such as local public health teams, and where possible we encourage contractors  to support these local campaigns.


More information